Internet Marketing 101

Internet Marketing 101

Back in the day, there's only one kind of marketing. It is the traditional marketing that we know wherein humans have to send out snail mails that include promotions. People look in to the entertainment section on broadsheets to know the latest movies one could watch. But in this era, there's another form of marketing that has stood the test of time yet still proves to be effective in the near future.

What is internet marketing?
It is otherwise known as online marketing where the primary source where marketing is happening is on the web. By the name itself, it points out marketing in the online community.

Why in the World Wide Web?
Since the birth of internet, people have been in the front of their computer and laptop screens to watch videos, view photos, listen to music, read, writer and whatnot. Everything is online and you can get everything without moving from one place to another. With such convenience and people's interest on the internet, marketers though about bringing in the market competition online through creating business websites that people can go to when they want to purchase a product or hire a service.

How does it work?
It can be done in a lot of ways. Internet marketing is a broad marketing context that can branch out to multitudes of ways to earn money online. By far, the longest running and effective medium is search engine optimization or SEO. This is the process wherein you have to make a website search engine friendly because the goal is to be placed in the forefront rankings of Google, Yahoo, Bing, AOL and other search engines when people type on a specific keyword. When your website is place in the first three rankings then you can expect high visit and click ratings. This success comes with the huge possibility of gaining more online publicity and would definitely resort to gaining high percentage sales. Which business wouldn't want that? All that is at stake here is the website. You don't have to move to all potential customers' homes and promote your products and service. You will be the one going to them when they look for you.

What makes it lasting?
Since technology continuously booms and there is no way it will die, internet marketing will be present. Being active online will help you, your website and your business prosper in an affordable and satisfying way.


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